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Next Move Healthcare

Non-Branded Search Optimization Increased Website Traffic to Over One Million

From a baseline of 170,000, the site witnessed an impressive growth to over 1,000,000 visits in 2023.

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696%

SEO Referrals

Grew SEO website referrals from 76,800 to 612,000 from 2022 to 2023

488%

Website Traffic

Grew website traffic from 170,000 to over 1,000,000 from 2022 to 2023

150%

SEO Conversions

Increased conversion of SEO traffic from 14,400 in 2022 to 36,000 in 2023

The Challenge

Next Move Healthcare is a growing travel nurse staffing agency with opportunities in more than a dozen states. In order to remain on top they faced two clear challenges: Their visibility and volume could be higher.

 

They missed out on search traffic from geographic areas in which they offered a high volume of travel nursing contracts at extremely competitive rates. In addition, they had a low time on page, unclear calls to action (CTAs), and a poor user experience (UX) due to targeting high volume but not necessarily convertible or relevant keywords.

The Solution

  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

Instead of just chasing generic keywords, we dove into the competitive landscape to uncover hidden gems. We wanted to know what our target market was actually searching for. By analyzing competitors and conducting in-depth client research, we discovered a goldmine of long-tail keywords and informational queries that earned us the coveted “featured snippet” spot within 4 months. These included: what is block scheduling, how to get a compact license, what nurse recruiters look for.

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But we didn't stop there. To ensure full-blown SEO success, we conducted a UX/UI audit, developed a SEO blog template (for future writers) and leveraged Google Analytics, Google Search Console and Semrush to continuously identify new trends and opportunities that could generate more SEO traffic for our site.

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Key takeaways from this case study:

  • Keyword gaps are essential for dominating in a highly competitive market

  • Consistent optimization is crucial for maintaining high rankings.

  • Website experience is vital to demonstrate the impact of the strategy.

The Results

01

Increased website traffic from 170,000 to over 1,000,000

02

Increased SEO referrals from 78,600 to over 612,000.

03

Increased SEO conversions from 14,400 to over 36,000

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