Founder & Director of Marketing

DigiM Marketing Solutions

Nov 2017- Current 

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• Founded DigiM Marketing to deliver strategic digital marketing solutions, applying 18 years of expertise to drive client success.

• Focused on data-driven marketing strategies to achieve significant cost reductions and enhance web traffic and brand visibility.

• Specialization in SEO, SEM, Email Marketing, UX/UI, and content development with a primary focus on lead acquisition and conversion. 

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*Note: Next Move Healthcare (below) was my main client for 3 years between 2019 and 2022. 

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Head of Digital Marketing

Next Move Healthcare

Oct 2019 - Nov 2022 

 

• Engineered a digital marketing strategy that resulted in a 5,300% YoY increase in website conversions and grew web traffic from 170,000 to over 1 million visitors.

• Internalized Google Ads management, saving $6,000 monthly, doubling leads, and quintupling the click rate within a quarter.

• Developed a real-time analytics platform, managed a three-person team, and oversaw a $150,000 SEM budget.​​

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Regional Marketing Manager

Providence St. Joseph Health 

Oct 2016 - Nov 2017 

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• Led a $500,000 digital transformation project, merging 9 websites into one, increasing clinic traffic by 20%.

• Collaborated with medical group leaders to develop multi-channel marketing content, enhancing brand consistency.

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Senior Associate Corporate Communications & Marketing 

Alameda Health System 

Oct 2014 - Oct 2016

 

• Initiated a strategic intranet site and communication strategies, increasing digital conversion rates by 10%.

• Centralized web content and social media operations, saving $150K annually and tripling social media engagement. 

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Web Content Manager

Keas

Aug 2012 - Oct 2013

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• As a health app leader, crafted personalized content strategies for our 100k+ user base, boosting engagement through UX/UI improvements and email marketing optimization.

• Led a 10+ person content team, fostering innovation and consistent delivery of high-quality content.

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Marketing Copywriter

Patelco Credit Union 

Jul 2011 - Jul 2012​

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• Collaborated with marketing to create integrated campaigns that aligned with brand identity and goals.

• Developed engaging and SEO-optimized content, crafted for various platforms to mobilize target audiences.

• Ensured strong brand voice and user action.

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Marketing Assistant

Union Bank

Sep 2010 - Jul 2011

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• Collaborated with a marketing agency to conceptualize and execute high-impact marketing campaigns, ensuring harmony with client objectives and brand persona.

• Developed and edited compelling content across various marketing platforms, including web, print, and social media, preserving consistent brand voice and messaging.

• Conducted extensive market research to understand target audiences, facilitating the development of key messaging to effectively communicate brand value and connect with the intended demographics.